Abstract
The study is intended to investigate the major determinants of life insurance buying behavior in Nigeria insurance corporation Lagos State University, Ojo district. The study focuses on the relationship of life insurance with six selected independent variables (income, attitude, perception, premium, culture, and buying intention). The approach for this study is quantitative research approach. To find the major determinant factors for life insurance buying behavior, the researcher adapted correlation and descriptive mode which indicates that about 96.56 percent of determinant of life insurance buying behavior is explained by the selected six factors. it show that explanatory variables such as perception, attitude, premium, and the intention of buying behavior are statistically significant at 10 percent significance level., attitude, premium, and intension of buying behavior are positively related with life insurance buying behavior. Dependence ratio does not have a statistically significant relationship with life insurance. Income is the most important determinant factor that influences buying behavior for life insurance followed by perception, premium and culture. It was recommended that, the National Bank of Nigeria and the managements of Nigerian insurance companies should further enhance public‘s awareness and financial literacy by using different approaches since the sector have a great importance for the customers and all privet insurance company’s.
.
Background of the Study
Soil microbiomes are a rich source of biodiversity that plays a crucial role in ecosystem function...
Background of the Study
Adverse drug reactions (ADRs) are unintended and harmful effects of medications...
Background To The Study
Advertisements are part of our social environment in the 21st century, and can...
Background of the Study
Digital marketing has transformed how banks engage with their customers by enabling targeted communication, perso...
ABSTRACT
The purpose of the study is to develop a lot sizing model for growing chickens if the supplier of the products offers incrementa...
Abstract: The topic of this research is the impact of educational technology on adult learning in Nigeria. This study aimed to examine how edu...
Background of the study:
Modern education increasingly relies on technology to enhance teaching and learning processes. In...
ABSTRACT
The Air pollution damage function regulation employed so far in addressing environmental ...
Background of the study
Nollywood, Nigeria's dynamic film industry, serves as a potent medium for cultural expression...
Background of the Study
Omega-3 fatty acids, primarily found in fish, flaxseeds, and walnuts, are essen...