0704-883-0675     |      dataprojectng@gmail.com

EFFECTS OF CONSUMER PERCEPTION ON THE DEMAND OF LIFE INSURANCE PRODUCTS

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

Abstract

The study is intended to investigate the major determinants of life insurance buying behavior in Nigeria insurance corporation Lagos State University, Ojo district. The study focuses on the relationship of life insurance with six selected independent variables (income, attitude, perception, premium, culture, and buying intention). The approach for this study is quantitative research approach. To find the major determinant factors for life insurance buying behavior, the researcher adapted correlation and descriptive mode which indicates that about 96.56 percent of determinant of life insurance buying behavior is explained by the selected six factors. it show that explanatory variables such as perception, attitude, premium, and the intention of buying behavior are statistically significant at 10 percent significance level., attitude, premium, and intension of buying behavior are positively related with life insurance buying behavior. Dependence ratio does not have a statistically significant relationship with life insurance. Income is the most important determinant factor that influences buying behavior for life insurance followed by perception, premium and culture. It was recommended that, the National Bank of Nigeria and the managements of Nigerian insurance companies should further enhance public‘s awareness and financial literacy by using different approaches since the sector have a great importance for the customers and all privet insurance company’s.

.

 

 




FIND OTHER RELATED TOPICS


Related Project Materials

MANAGEMENT OF WORKPLACE CONFLICTS IN BUSINESS ENVIRONMENT USING ALTERNATIVE DISPUTE RESOLUTION

Abstract

In today’s business atmosphere, conflict in the workplace is a noteworthy issue; therefore, handling conf...

Read more
INSTRUCTIONAL STRATEGIES AND FRENCH STUDENTS’ PROFICIENCY IN ORAL EXPRESSION IN SECONDARY SCHOOL

ABSTRACT

This study examined the relationship between instructional strategies and French students’ proficiency in...

Read more
An assessment of moral education’s influence on students’ willingness to report misconduct in Yola South LGA, Adamawa State

Background of the Study:
Moral education is designed to nurture ethical values and promote responsible behavior, serving as...

Read more
The Impact of Nurse-Led Immunization Programs on Childhood Disease Prevention in Kaduna State

Background of the Study

Immunization is one of the most effective public health interventions for pre...

Read more
The Influence of Religious Broadcasting on Marriage Counseling: A Descriptive Study of Karu Local Government Area, Nasarawa State

Chapter One: Introduction

1.1 Background of the Study

Marriage counseling is an essential service for maintaining healthy relat...

Read more
The Effect of Real Estate Investment Trusts (REITs) on Property Market Growth in Sokoto State

Background of the Study
Real Estate Investment Trusts (REITs) have become a significant avenue for both local and internati...

Read more
Assessing the Role of Econometric Models in Reducing Policy Uncertainty in Nigeria

Background of the Study
Econometric models are widely used to analyze economic data and forecast future trends, providing...

Read more
The effect of physical education on the self-esteem of students in Dutse Local Government Area, Jigawa State

Background of the Study
Self-esteem is a crucial determinant of mental health and academic success among students, influen...

Read more
A Study on Ethical Violations and Their Impact on Corporate Reputation in the Nigerian Fashion Industry: A Case of Ruff ‘n’ Tumble in Kwara State

Background of the Study

The fashion industry plays a vital role in Nigeria’s economy, contributin...

Read more
A Study on the Role of Mobile Health Applications in Patient Self-Care Management: A Case Study of Healthcare Centers in Benue State

Background of the Study

Mobile health (mHealth) applications have emerged as an innovative solution in healthcare management, allowing pa...

Read more
Share this page with your friends




whatsapp