EFFECTS OF CONSUMER PERCEPTION ON THE DEMAND OF LIFE INSURANCE PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
The study is intended to investigate the major determinants of life insurance buying behavior in Nigeria insurance corporation Lagos State University, Ojo district. The study focuses on the relationship of life insurance with six selected independent variables (income, attitude, perception, premium, culture, and buying intention). The approach for this study is quantitative research approach. To find the major determinant factors for life insurance buying behavior, the researcher adapted correlation and descriptive mode which indicates that about 96.56 percent of determinant of life insurance buying behavior is explained by the selected six factors. it show that explanatory variables such as perception, attitude, premium, and the intention of buying behavior are statistically significant at 10 percent significance level., attitude, premium, and intension of buying behavior are positively related with life insurance buying behavior. Dependence ratio does not have a statistically significant relationship with life insurance. Income is the most important determinant factor that influences buying behavior for life insurance followed by perception, premium and culture. It was recommended that, the National Bank of Nigeria and the managements of Nigerian insurance companies should further enhance public‘s awareness and financial literacy by using different approaches since the sector have a great importance for the customers and all privet insurance company’s.
.
Related Project Materials
An Examination of Warehouse Management Efficiency at MTN Nigeria, Kebbi State
Background of the Study
Warehouse management efficiency plays a critical role in supply chain performance, particularly in the telecommun...
APPLICATION OF GRAVITY DATA IN DETERMINATION OF THE CRUSTAL THICKNESS AND STABILITY OF PARTS OF SOUTHERNNIGERIA
ABSTRACT
This study focuses on the application of gravity data in determination of the distance between the earth surface and moho (crust...
An Examination of the Role of Community-Based Organizations in Political Education in Kaugama Local Government Area, Jigawa State
Background of the Study
Community-based organizations (CBOs) play a pivotal role in the democratization...
CHALLENGES OF TAX ADMINISTRATION
The government of Nigeria, like others in different parts of the world, has legislative powers to impose on its citizens, any form of tax and at wh...
AN OBSERVATIONAL STUDY OF CLASSROOM PROCESSES USED BY SENIOR SECONDARY SCHOOL MATHEMATICS TEACHERS
ABSTRACT
Mathematics is the only subject that cut across all sciences. The high level of studen...
Assessing the Effectiveness of Media Campaigns in Promoting Family Planning in Damaturu Local Government Area, Yobe State
Chapter One: Introduction
1.1 Background of the Study...
An appraisal of the influence of urbanization on indigenous language use in Uyo Local Government Area, Akwa Ibom State
Background of the Study
Urbanization in Uyo has accelerated rapidly, leading to significant changes in th...
An Evaluation of Nurses' Knowledge and Adherence to Isolation Precautions for Communicable Diseases at Lagos State University Teaching Hospital
Background of the Study
Isolation precautions are critical infection control measures used to prevent the transmission o...
DESIGN AND IMPLEMENTATION OF AN ONLINE CAMPUS OPINION POLL SYSTEM (A CASE STUDY OF UNIVERSITY OF ABUJA)
ABSTRACT
The paper aims at designing and implementing a simple and concise system that collects opinions of university s...
The Role of Corporate Governance in Financial Performance: A Study of Dangote Cement
Background of the Study
Corporate governance refers to the systems, principles, and processes by which companies are dir...
